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Tips For Making the Most of Your Newsletter’s Personalized Pages

1. To help with your first American Express newsletter, we can provide samples of other agencies personalized content. Any photos or signatures you would like to include with this story, should be supplied in hi resolution files. They can be e-mailed to David Gawkowski at editorial@ttmediagroupinc.com or mailed to his attention to What’s News in Travel, 24307 Magic Mountain Pkwy. Suite 162, Valencia, CA. 91355

2. How much can you write? Rule of Thumb; Normally, 8,700 characters (not counting photos) are about right for the editorial space available. We have found that the average photo size takes up about the same amount of space as about 700 characters. So, if you have two photos (2 X 700 = 1400 characters), you would need about 7,300 characters of editorial copy (8,700 - 1400 = 7,300).
Once you have your copy gathered, please email it to David Gawkowski at editorial@ttmediagroupinc.com

3. Subject matter for your section of the newsletter - it's always a good idea to personalize your editorial copy to include references to staff members and/or customer travel experiences. The following are storyline suggestions have been provided to give an idea of what others have used in the past. Also available for your review are a few samples of how the page may look with some of those suggestions.
STORYLINE SUGGESTIONS
Meet the Staff
About your agency and staff, which may include photos with a little detail about agent's specialties.
Group Departures
Upcoming travel opportunities appropriate for the "life" of the current newsletter.
Customer Praise
Letters/testimonials or quotes from customers.
Vacation Photos
Customer/Agent photos from recent trips with a some detail on who, what and where - including, if possible, quotes from a customer within a feature story.
Vacation Editorial
Customer or Agent feature story about a trip experience.
Website Article
Invite reader to your website, availability of coupons/specials on website.
AGENCY HIGHLIGHTS SAMPLES
Cover Sample - Center Spread Sample

4. Your editorial copy could tie-in to the articles in the general pages of the newsletter. The editorial focus in the general section of the newsletter varies somewhat among regional editions so that it is more appropriate for your particular area. The Editorial Focus by region is as follows:

East Coast/Midwest/North Central Region
West Coast Region
South Central/Southwest Region

5. As a "last resort" we can provide "generic filler" editorial for all or part of your 2 page, custom made center spread, although even one paragraph of personalized text would be beneficial. The subject matter will vary from issue to issue. (the sample shown is from a past issue and is shown as an example only)